Stella Kochen Susskind

Founder and First President of Mystery Shopping Providers Association Latin America , Stella received her fourth MSPA Elite Member award in Split, Croatia, May 2019.

Stella believes hardly that even being a pionner , she must always innovates , what is always a major advantage for her clients , team and partners .

Member of Neuromarketing Association she has been joining the Neuromarketing Foruns worldwide and always improving her team’s skills and hers as well.

Pionner in Mystery Shopping in Latin America, Stella Kochen Susskind founded her very first enterprise in 1988 , in São Paulo, Brazil. Stella Susskind is consider one of the most important experts in Customer Experience and Mystery Shopping worldwide.

Her book “Cliente Secreto a metodologia que revolucionou o atendimento ao consumidor” is a best seller and the first book about Mystery Shopping in Latin America.