The market research profession has been in constant transformation for the last 100 years.
However, the speed and acceleration it has taken in the last decade is configuring a totally new landscape. The digitization of our societies has enlarged our capability to know what people do, think, use, view, purchase, and share.
Newly available technology provides new data collection capabilities, new treatment and analysis of data and an immediacy of insights delivery never imagined before.
What is the horizon it creates for the data and insights professionals?
Joaquim Bretcha