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Nielsen is a global data measurement and analysis company that provides the world’s most comprehensive and reliable view of consumers and markets..
We combine proprietary data with other sources to help our customers understand what’s happening today, what’s going to happen tomorrow, and how to react.
For more than 90 years Nielsen has been providing data and analysis working with science and innovation, and is committed to providing new answers to the most relevant questions relating to media, advertising, distribution and consumer goods.
Nielsen, one of the companies in the S&P 500 index, is present in over 100 countries covering more than 90% of the world’s population..